Thank to the great artist Aaliyah Othman ❤️
I currently hold the position of Experience Manager at PwC, where I’ve amassed a rich 12-year background in experience design and innovation consultancy. My journey has allowed me to contribute significantly across sectors such as government, telecommunications, financial services, startups, and education, focusing on creating holistic user experiences.
In addition to my primary role, I’ve mentored over 600 students and designers, imparting essential skills in design, user experience, and design thinking. My work spans conducting research, service design activities, developing information architectures, and crafting user stories to guide development teams. I’m skilled in transforming ideas into prototypes, leading design workshops, and ensuring projects align with strategic objectives.
My commitment extends beyond professional responsibilities to education and knowledge sharing. Through various courses and talks, I have reached around 3,000 individuals. Balancing leadership and multitasking, I spearhead projects with clear goals, focusing on delivering impactful digital and service experiences.
Work Experience
Experience Manager | PwC
Riyadh, Saudi Arabia
Manager, Research & UX | HUED
Riyadh, Saudi Arabia
Sr. Consultant, UX | HUED
Riyadh, Saudi Arabia
Sr. UX & Front-End Developer | Umm Al-Qura University
Makkah, Saudi Arabia
UI Developer & UX Designer | GULFSIP Telecommunication
Alexandria, Egypt
Founder | Personal Agency
Education
Postgraduate Diploma, Innovation & Design Thinking
2019 - 2020
Bachelor of Science, Chemistry & Physics
2003 - 2009
Professional Certifications
Diploma, Principles of Generative AI
2024 Kubicle Certificate ID: 77085 Certificate
Certificate, Market and Social Research
2023 Market Research Society (MRS) Certificate ID: 4977 Certificate
Certificate, UX Research Specialty
2021 Nielsen Norman Group (nn/G) Certificate ID: 1039736 Certificate
Human-Computer Interaction for User Experience
2020 Massachusetts Institute of Technology (MIT) Certificate ID: 1039736 Certificate
Nanodegree, Front End Developer
2015 Udacity Certificate ID: 1039736 Certificate
Design & Career Mentor
2021 - Present
I provided guidance as a mentor on Adplist, a community platform, offering advice on careers, interviewing, and portfolio reviews to designers. I’ve had the pleasure of conducting sessions with various mentees, across 12 different countries.
Check Mentees Reviews
Saudi Local Event Organizer
Dec 2020 - Mar 2021
Aligned with the World Information Architecture Day (WIAD) guidelines and the 2021 theme “Curiosity,” I managed the creation of event materials. I handled the distribution and response to registration surveys, assembled a supportive team of volunteers and co-organizers, and ensured our event resonated with the year’s theme. This involved curating the content and agenda for talks, selecting speakers, and integrating them into the event to provide a cohesive and engaging experience for all attendees.
Career Counseling Specialist
2019 - 2020
The Udacity team selected me for their Career Counseling Program to foster connections with seasoned professionals in the Saudi market. My role involved mentoring five apprentices, each at different stages in their careers, through two one-hour sessions. These sessions covered broad and specific career advice, including navigating companies, networking, job searching, and preparing for interviews, both technical and behavioral.
Exc. Director, Media & Design
2012 - 2014
I served as a Media Coordinator and Graphic Designer for education awareness and anti-literacy initiatives. Additionally, I contributed to Drug Awareness and Anti-Drug campaigns in multiple roles: Media Coordinator, Graphic Designer, and Executive Director. I also took on the role of Social Media Team Leader, overseeing the official pages of the NGO.